With 40M global learners, Udemy is the go-to destination for online learning in the professional development space.
Udemy has a fragmented brand presence with low brand awareness around the world. For those who are aware of Udemy, understanding of the brand's positioning is not clear, and price became the default differentiator for the brand.
Our creative team create the concept of the campaign is "Upgrade your skills, level up in life" We ensure consistent brand voice and personality across all channels.
role: visual/ux designer
We launched a new subscription product called Personal plan. Unlike other platforms, we offer the most up-to-date content to help you achieve your tech, business, and personal development learning goals.