Assignment

The challenge was to create a package campaign using Augmented Reality.

 

Approach

Pepsi and DC Comics assembled a collection of cans featuring the characters from Justice League of America. By unlocking the pixel graphic on the can, Pepsi X JLA provides an engaging consumer experience by revealing the hidden superheroes who can battle with other people at San Diego Comic Con.

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Awarded Gold for Graphis New Talent Annual 2018

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