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Pepsi X JLA (Justice League of America) 

AR Campaign


Concept project

Duration: 14 weeks


The challenge was to create a package campaign using Augmented Reality.



Pepsi and DC Comics assembled a collection of cans featuring the characters from Justice League of America. By unlocking the pixel graphic on the can, Pepsi X JLA provides an engaging consumer experience by revealing the hidden superheroes who can battle with other people at San Diego Comic Con.

Awarded Gold for Graphis New Talent Annual 2018

Featured on The Dieline

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