top of page

Pepsi X JLA (Justice League of America) 

AR Campaign

 

Concept project

​

Duration: 14 weeks

​

Assignment

The challenge was to create a package campaign using Augmented Reality.

 

Approach

Pepsi and DC Comics assembled a collection of cans featuring the characters from Justice League of America. By unlocking the pixel graphic on the can, Pepsi X JLA provides an engaging consumer experience by revealing the hidden superheroes who can battle with other people at San Diego Comic Con.

​

Awarded Gold for Graphis New Talent Annual 2018

Featured on The Dieline

bottom of page