Creative director: Carolyn Ashburn and designer: Thom Pastrano and more
Most of the phone offers similar functions in the mobile industry, high-quality cameras, excessive storage spaces, and more. How do we differentiate from the competitive mobile landscape?
Our brief was to create a visual system for Note 10 campaign from concept through the implementation that stands out from the mobile industry.
For Samsung Note 10, the entire product campaign focused on a color story, prismatic. This color narrative became the foundation that drove all creative solutions and united all products introduced with the same campaign. Conceptually and visually, from the Unpacked teaser, key product visuals that heroed the new product color, and all supporting elements such as animations and ecosystem visuals with prismatic being the focal point that expanded all stories.