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Asia Art Center

Identity System

Concept project


14 weeks

Asia Art Center is the new name for the Pacific Asia Museum in Pasadena. The center is a place where traditional and contemporary Asian art exists. The new logo stacks both horizontally and vertically, which reflects the traditional and current writing system in East Asia. The logo also implements languages from different countries commonly representing Asia, such as China, Japan, and Korea. The dynamic logo mark plays a huge role in the center’s identity, ranging from pattern work to environmental signage, making this new visual language inspire people and engage the community through art and culture.

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